
What is it with Christmas adverts? I must have seen the same ad for Lockets three times within an hour today. My New Year's resolution is to never buy Lockets again. Christmas adverts in general are sickeningly kitsch, so covered in syrup that it amazes me that anyone can even consider buying that product. The marketing power that comes with Christmas is so great that even the image of Santa (have you ever noticed that Santa is an anagram of Satan?) is corporately whored by megacorps such as Coca-Cola. These images become so subconsciously ingrained into our psyche that we never even realise it's happened. It's the ultimate subliminal marketing strategy. If someone were to ask me what the first image that comes into my head when the word Christmas is mentioned, and it would be that of a Coca-Cola advert. Either the Polar bears drinking coke, or the legion of gas guzzling, environment choking, trucks, dutifully delivering thousands of litres of the sugar infested drink to small children everywhere. It wouldn't be Christmas without Coke.
Bring on New Year.
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